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The web site has the following on the web page, "What is PLO Gel? How to Prepare PLO Gel? What is Pharmacy Compounding? Pluronic Lecithin Organogel PLO Kit." I noticed that the web site also said " A ready to use biphasic compounding kit for pluronic lecithin PLO transdermal gel preparation." They also said " Consists of organic and aqueous phases, PLO gel is compatible with wide range of therapeutic agents. Thermodynamically stable and pharmaceutically acceptable transdermal drug delivery system. Enter email for updates and promotions." The meta header had pluronic lecithin organogel as the first optimized keyword. This keyword is followed by phospholipids, hydrophobic drugs, and nifedipine gel which isn't as urgent as pluronic lecithin organogel. The other words plo-gel.com uses is PLO. lecithin gel is included and might not be viewed by search engines.